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Foodco teams up with Russia’s leading healthy snacks producer to bring ‘healthy eating’ to UAE mass market

March 18, 2021

Foodco National Foodstuff PJSC has signed an exclusive UAE distribution deal with Russia’s leading healthy snacks producer, BioFoodLab.

Foodco will lead the trend of bringing healthy snacks to UAE consumers, as “eating well” becomes increasingly popular worldwide.

“The global healthy snacks market was valued at $78 billion in 2019 and is estimated to reach $108 billion in 2027,” Foodco General Manager Wassem Al Halabi said. “This is an incredible compound annual growth rate of nearly 5 percent. We are witnessing an upward curve in the segment here in the Middle East, too. More people are showing a preference for healthy over traditional snacks. And as the UAE’s premiere food products distributor, we are Ideally positioned to advance this movement. Together with BioFoodLab, we will not only meet these new preferences, but also help bolster the idea of eating healthily while living well, which we all love to do.” 

Al Halabi added that a difficult obstacle for healthy snacks companies entering the region before was their inability to preserve the “right taste” for consumers. “Our  consumers here in the UAE want a delicious taste at a palatable price, while preserving all the wonderful health and environmental benefits of eating ‘green.’ This is one area where BioFoodLab really does rise above the rest. When it comes to taste, their products are second-to-none on the healthy or traditional snacks market.”